Renitasari Adrian

Renita is Program Director of Bakti Budaya Djarum Foundation, which focuses on developing Indonesia’s arts and culture scene through support for the performing arts, as well as helping artists to evolve and expand their talents. The foundation has supported more than 3,000 cultural activities to date, working with artists since 1992 to preserve and develop Indonesian art and culture.

Starting with the foundation in 2007 as Corporate Communications Manager and managing the sports, environment and education programmes, Renita took up her current role in 2010. She oversees the Bakti Budaya programme for Indonesian cultural events, mainly involving the performing arts.

“Since the very beginning, the founders (of Djarum Foundation) have always been keen on promoting art and culture in Indonesia,” Renita says. “They understand that Indonesia has so many talented artists who are very undervalued, while we also have so many resources that need to be nurtured. We have more than 17,000 islands with their own languages, arts and traditions. We should really look after that precious and unique legacy of ours.

“As Program Director, I was given the task of stepping up the foundation’s cultural programmes. One of the questions we faced was how to make the performing arts sexier, more attractive, to the public, especially the younger generations.”